- O časopise
- Jednotlivá čísla
- 2023/04
- 2023/03
- 2023/02
- 2023/01
- 2022/04
- 2023/01
- 2023/01
- 2022/03
- 2022/02
- 2022/01
- 2021/04
- 2021/03
- 2021/02
- 2021/01
- 2020/04
- 2021/01
- 2020/03
- 2020/02
- 2020/01
- 2019/04
- 2019/03
- 2019/02
- 2019/01
- 2018/04
- 2018/03
- 2018/02
- 2018/01
- 2017/04
- 2017/03
- 2017/02
- 2017/01
- 2016/04
- 2016/03
- 2016/02
- 2016/01
- 2015/04
- 2015/03
- 2015/02
- 2015/01
- 2014/mimořádné číslo
- 2014/02
- 2014/01
- 2013/mimořádné číslo
- 2013/02
- 2013/01
- 2012/mimořádné číslo
- 2012/02
- 2012/01
- Odborná sdělení
- Kontakt
- English
MARKETING COMMUNICATION IN THE DIGITAL ENVIRONMENT
Vydání:
Abstrakt:
The article is devoted to the role of marketing communication in digital environment. The key features of marketing communication strategy are revealed. Authors analyze the efficiency of marketing communication, which make enable companies to increase their business results. The ways how companies interact with customers and carry out their operations are considered. The article refers to vital marketing trends in the digital environment.