OPEN INNOVATION AND ORGANIZATIONAL CULTURE: GLOBAL COMPANIES BEST PRACTICE

The main aim of this article is to present the modern approaches and best practices of transnational (global) companies in the field of open innovation and organizational cultures in their interrelationship and performance. The application of open innovation is not always an easy and immediate process; in fact, it often involves a change in the organizational culture of the company. Therefore, it is interesting to discover to what extent these two concepts of open innovation and organizational culture in their dynamic are correlated. The best-practice analysis of global companies is carried out, where open innovation models correlate with organizational cultures. The authors’ model of open innovation network is presented. The findings confirmed a positive association between innovative culture and the scope of open sources of innovation. The development of organizational culture and open innovation are interrelated in such a direction: both influenced on companies' successful results and increased brand awareness; collaboration and trust between members and partners are, perhaps, the most important features which unit organizational culture and open innovation. The systemic view on open innovation and the findings presented are beneficial not only to educational but business and research practice.